The Challenge: Identify a specific taboo within female intimate health and develop an innovative service, campaign, new product or packaging experience that boldly helps Canesten break down that taboo.

The Solution: Birth control pamphlets are intentionally overwhelming: dense, scary, unreadable.This makes people anxious, discourages use, and hides clear, useful information.Policymakers never experience this frustration firsthand — they’re not the ones unwrapping these text-bombs every month.